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What Is FSBO?

FSBO or “Fizzbo” is an acronym for “For Sale By Owner” or Private Sale. It is used to identify property that is being sold “by owner” without the help of a real estate agent.


The percentage of Canadian homes sold annually by FSBOs is increasing daily. Statistics across Canada show that at least 42% of today’s home sellers try some form of FSBO system or program. With web assistance and proper education, these numbers will continue to rise steadily.

Reasons Why FSBO Makes Sense

Selling privately is no longer a challenge. It’s safe, easy and profitable if you’re willing to do the work necessary to show and market your home. When you hire a Real Estate sales representative you pay them to do just that- show and market your home. But take into consideration the fact that no one knows your home better than you do, and no one can book your time better than you either! The wonderful world of web marketing has changed the way traditional real estate is sold. There are several advantages to using the FSBO programs available on the website in order to achieve maximum success in today’s tough real estate market. supplies you with all the knowledge, products, step-by-step instruction and support you could ever need to make your next real estate transaction a profitable, stress-free adventure. Below are the top 5 reasons to use our professionally-designed For Sale by Owner programs.

1.   Commission Fees

Saving thousands of dollars in commission fees is still the number one reason homeowners choose to sell privately.

Although many FSBO websites exaggerate the actual amount of commission paid, you must keep in mind that there are no set amounts that a real estate company or its competitors can charge. Commissions may vary from company to company, and province to province. But it is fairly safe to say that the traditional amount expected to be paid out as commission is 5 to 7% of the sale price of the home, with variances to be expected.

Any way you add it up, it’s still thousands and thousands of dollars out of your pocket. And let’s not forget the GST/HST and provincial sales taxes charged on commission!

2.    You Have The Knowledge

In the past, most FSBO systems were nothing more than a yard sign, an ad in the paper, and the all-important “crossing of the fingers”… hoping prospective buyers knew what to do, because most FSBOs didn’t have a clue how to complete the entire process without guidance. Today, programs like can offer sellers and buyers all the knowledge, tools and resources needed to make any real estate transaction with total confidence. Step-by-step guidance is available to walk you through the whole procedure from start to finish. We are here to help you whenever you have questions or concerns. We guide you through each and every step of the selling process, ensuring no more stress or uncertainty. Our professionally-trained support staff is here for your convenience. Our hands-on support follows you right from the day you decide to sell to the day you hand over your keys.

Our website allows Canada-wide advertising for your home at the click of a mouse. This is no longer just an advertising venue available exclusively to agents. Today’s web community allows FSBO clients to market across Canada if necessary, bringing more buyers to the home than ever before.

Our in-house Knowledge Library is packed full of advice, tips, procedures and explanations of all aspects of the buying and selling process. Never before has an FSBO network offered so much education to the For Sale by Owner who doesn’t just want to give it a try, but wants to succeed.

3.  Take Control

One of the major advantages of selling your own home is setting your own schedule. You and you alone set the pace and make all the decisions about when your home is available for showings, what price you ask, what open house dates work best for you, and even when you’re ready to move.

You no longer have to leave the home for showings, or not have enough time to straighten up before a short notice viewing appointment that was made without your permission. You can still have a home life and plan social events without being interrupted. Why? Because you are the only one scheduling appointments!

You do all the advertising, so the picture can be as big or small as you’d like. The home information can emphasize features that you feel are the highlights of your home. You have only one home to sell, so you can make it stand out from the rest due to your passion and familiarity as a homeowner.

Even better, when a prospective buyer makes an offer, there is no back and forth between agents while you wait to find out what’s going on. An agreement can usually be reached more quickly and easily between the FSBO seller and buyer.

4.   You’re the Best Person for the Job!

Nobody knows your home better than you! You know the home inside and out, the good and the bad. A buyer always has questions, and who better to answer them than you?

You alone can emphasize the great aspects of owning this home- the neighbor details, school information and the list goes on! Being your own agent also informs you immediately of the true interest level of the buyer. No more waiting for the agent to report about the showing, since the information is now firsthand. In some cases, being present to answer all of a buyer’s questions can have the effect of transforming waning interest into a direct sale.

Remember- a well priced, well maintained home will sell itself. Your job is to provide additional information to eliminate the buyer’s uncertainty.

5.  Sell Your Home Quickly

If a quick sale is what you want, then FSBO is definitely the way to go. People sell their homes for any number of reasons, but when time is a major factor, deciding what to ask is imperative. If a fast sale is a priority, then once you have figured out fair market value for your home you can discount the price by all, or at least part of what sales commission would be if you had listed the property with an agent. Passing on the FSBO savings to a buyer often brings a quick and enthusiastic response from buyers! is changing the way Real Estate is sold. Saving that hard-earned equity in your home has changed the way people look at selling. The average commission paid across Canada is approx $15,000.00 to $20,000.00. So there is only one question left to answer: What will you do with your savings?

If you haven’t already, check out CanadianHomeFind’s Selling Packages. You can list your house for FREE, and we’ve got the professional signage, resource materials, and proven marketing strategies to get your home SOLD.

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